Now we all know now what we should eat but everyone has difficulties in following the healthy-diet rules. I do have my difficulties with them, too. It's just so bugging to get through the supermatket with all those colorful, funny packages. I'm working in one and see all these 'nice' things daily and it makes me furious sometimes. Everybody is allowed to eat that stuff and I'm not. And why? Just because I want to run that stupid marathon as fast as I can. But on the other hand I do look so much better than years before.
That's why I figured out that I needed a complete new behaviour in the super-market. I ignore the parts with the colorful, funny packages and stick to the fruit and veg part as often as I can. It's colorful in the fruit and veg part, too. Green apples, yellow melons and red tomatoes. I do enjoy the non-artificial colours. And if I want to reward myself because of an overwhelming sportive achievement I buy organic food. It's actually not so much more expensive. But I just eat too much of it to buy it always.
It's still very difficult to leave the choci and go with carrots and cucumbers instead. But then maybe at least you can avoid supermarkets altogether. When I started to buy my stuff on small farmer's markets where you can also have a nice chat with the guy who knows exactly how the apples taste you'll start to consume less unwholesomes simply because you couldn't buy any. Moreover it's often much more fun there and has a holiday charme if the sun is out. And if it's not in walking distance: what does it matter? Take your bike on a nice ride and enjoy your ride and your shopping. Make the most of it.
If I don't have to work, I usually buy my stuff on Saturday mornings on such a maket. It's cheap and nice. And usually I've had a full workout afterwards because I buy so many nice things that I can hardly cycle home.
A good idea is also to look for substitutes in you diet. I try to substitute the sweets in the evening with a plate full of nice fruit. It doesn't always work entirely but at least I don't consume as much choci as if I hadn't had the fruit before.
I also don't go to work without my bag full of vegetables anymore. It looks much nicer than the stuff my collegues put in the microwave. Of course I'm not able to do this all day long but try to get better in substituting. But on the other hand I also almost always earned my chocolate by running, swimming and biking (You could have noticed here: Triathlon is close, too.).
In the end it's just the same with the running. Motivation comes first. I found a motivation: the marathon (and the triathlon actually). Also friend#2 helps a lot. And as boyfriend#1 always says: If you don't get what you want you don't want it badly enough.